Panjim: Goa Chief Minister Pramod Sawant on Monday flagged off a cleanliness drive in the state capital of Panjim. He was joined by Amruta Fadnavis, the wife of Maharashtra Deputy Chief Minister Devendra Fadnavis. Actors Jackie Shroff and Karan Kundrra also marked their presence at the event and joined Sawant in launching the ‘CleanAThon’ initiative, a cleanliness drive being held at Miramar Beach – one of the most frequented beaches of Goa.

 

Speaking to news agency ANI, Sawant said, "The message is to keep the beach clean. We always work to keep the coasts of Goa clean, and we will keep it clean in the future too." Shroff urged people to not litter around. He said, "I don't have to come from anywhere to say keep your beaches clean. Don't litter around." Kundrra was happy about the footfall at the drive. "Glad that a lot of people have turned up. We come to Goa, shoot and take away the best memories. This is reality of maintaining that beauty, we are doing everything."

 

The message is to keep the beach clean. We always work to keep the coasts of Goa clean, and we will keep it clean in the future too: Goa CM Pramod Sawant at the #CleanAThon initiative, a clean-up drive at Miramar Beach in Panjim. Visuals from the site showed students at the beach – dressed in black and white uniforms – picking garbage with black bags in one hand. A video on social media showed a huge crowd surrounding the actors at the beach. Another captured a volunteer of the Bhimla foundation addressing the crowd as the actors shared the deck at the event.

 

According to reports, the event was organised by the state government in collaboration with the International Film Festival of India (IFFI), Divyaj Foundation, and Bhamla Foundation. The drive will be held at various places by the volunteers of the state government and the partner foundations.